{"id":1238,"date":"2021-03-10T11:23:29","date_gmt":"2021-03-10T11:23:29","guid":{"rendered":"https:\/\/www.entre2retros.com\/blog\/en\/?p=1238"},"modified":"2021-03-10T14:24:44","modified_gmt":"2021-03-10T14:24:44","slug":"10-years-already","status":"publish","type":"post","link":"https:\/\/e2r-paris.com\/blog\/en\/10-years-already\/","title":{"rendered":"10 years already!"},"content":{"rendered":"
10 years that <\/b><\/span>E2R<\/b><\/span><\/a><\/u><\/span> has been in existence is both huge and so little.<\/b><\/span><\/p>\n Enormous, because the challenge was huge: making fashion out of scraps of automotive fabric. Who would have thought that we would make beautiful bags that would sell except me?<\/b><\/span><\/p>\n So few, because we remain a human-sized, artisanal company with a long way to go.<\/span><\/p>\n Enormous, because we were pioneers in sustainable fashion.<\/b><\/span> In 2011, when we talked about our concept, few people were interested in the sustainable and ecological aspects of our brand. The concept was appealing, but it was not a purchasing criterion.<\/span><\/p>\n One of the first shoot of the brand:<\/b><\/span><\/p>\n <\/p>\n In 10 years, purchasing behavior has changed considerably<\/b><\/span>, and taking the environment into account has become a daily concern for many. And I am convinced that tomorrow will not be able to survive companies that have an eco-design and transparency approach towards the customer.<\/span><\/p>\n It has to be said that a lot has happened in the last 10 years: remember the Fukushima disaster, the advent of Greta Thunberg, deforestation in the Amazon? but also the Bataclan attacks, the death of Johnny, or France winning its second soccer World Cup! <\/span><\/p>\n A look back on 10 years of life of a startup.<\/b><\/span><\/p>\n Concretely, 10 years of life at E2R is:<\/b><\/span><\/p>\n – 55,000 products sold, <\/span><\/p>\n – 40,000 square meters of upcycled fabric, the equivalent of 10 soccer fields! <\/span><\/p>\n – 120,000 kg of CO2 equivalent saved<\/a> – when you know that each day, on average, you consume more than 32 kg of CO2…! <\/span><\/p>\n – 5,000 euros donated to the associations Tara Oc\u00e9an and Plastic Odyssey<\/a><\/span><\/p>\n – 3,000 hours of creation, <\/span><\/p>\n – 200 hours carrying boxes, <\/span><\/p>\n – 50 days of shooting…<\/span><\/p>\n – And…<\/span> a toilet bag that made…the Route du Rhum <\/a><\/b><\/span>!<\/span><\/p>\n